Friday, July 20, 2007

Having a Strategic Business Plan Means the Difference Between Zero and Million!

Virtually nobody in coaching operates with a strategic business plan that has both, short-term tactics AND a long-term path of growth.

Short-term tactics allow you to create the set-up in your business. Like a foundation, it helps you decide what your primary product(s) should be and the marketing path your customers will take to purchase your most expensive product (coaching program, for example).

Long-term path is important because you can see where your business is going 3-5 or 10 years from now! How many people can honestly say they know where they're going?

Having a long-term strategic business plan will answer the question "What's next?" - a constant struggle for entrepreneurs at every level.

That's exactly what we'll be doing on day 3 of the Coaching Super Summit. We'll be digging deep into your business, looking for highest-return opportunities today AND years from now, depending on the trends in your industry.

Friday, July 13, 2007

Number of People is Limited to 125 - Am I Crazy?

Coaching Super Summit could easily be a thousand-person event...but I decided that I don't want a thousand people in the room.

Yes, networking is important, and there will be enough people to create synergy and make great connections. But my other goal is to have a group of highly motivated coaches and entrepreneurs, who will have an opportunity to ask questions, take "hotseats", experience "laser" coaching, and get close to the guest speakers, which is rarely possible at larger events.

Friday, July 6, 2007

Most Likely Concequences of the Coaching Super Summit?

As I am taking a break from putting the event together, I got into thinking....

Every Coaching Telesummit I've held created certain trends and movements in the coaching world over the last 3 years:

- coaching clubs exploded all over the web after the first one;

- unique coaching programs and mini-sites were popping up everywhere after the second one;

- leverage, passive income, group coaching, and advanced business model discussions sparked many interesting ideas and projects in coaching this year.

What will happen after Coaching Super Summit in the Fall? I have a few ideas about that....

- I believe many coaches will become open to the idea of "high-ticket" coaching programs

- The concept of "levels of access" will help make it clear that not everyone qualifies (or should qualify!) to be your coaching client

- Coaching can be delivered in dozens of formats, not just one on one as traditionally known

- Most importantly, coaches will stop trying to fit into the norm of what coaching should be and develop their own unique programs, products and solutions that will double or triple their business over a short period of time.

I love seeing the concept of coaching grow and penetrate many markets and industries...

I don't claim to be a "fortune teller," but I strongly this event is going to mark a turning point in the history of coaching.

More on this later...

Monday, July 2, 2007

It's Official - The Dates Are September 14-15, 2007

After holding virtual Coaching Telesummit for the last 3 years, it's time to get together live!

Coaching Super Summit (Coaching Telesummit's "sister" event) is going to be held on September 14 and 15 in Baltimore, Maryland. It's going to be one of the most unique experiences you've ever seen, where both, coaches and entrepreneurs from other industries will come together to learn, network and create breakthrough business opportunities.

Official registration open date is July 18...Stay tuned!

Milana